Translation lands. Assets don't
Localized files exist. Campaign-ready assets in the target languages do not. The LSP handed off, the agency moved on. The gap stays open.
Game marketing localization
Your campaign launches clean, on time, in every market
Loc & Capture is the final-mile production partner that owns the pipeline between translation and final asset shipping, so your team stays on creative and the launch never breaks
Launch clean in every marketOperations
· ERR diagnosticsWhere launches break
Translation is not delivery. The final mile is where launches crack, and almost every break happens at one of these six joints
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ERR_01 -
ERR_02 Markets drift from the core
Regional builds wander off-brand. By launch, the same campaign reads three different ways across territories.
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ERR_03 Deadlines collide across timezones
Tokyo asks at 02:00 Madrid. Madrid answers at 09:00 Tokyo. Drops wait for office hours that do not exist together.
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ERR_04 QC stays manual. Errors compound
Spec mismatches, broken glyphs, wrong versions. Caught late, fixed hot, shipped tired. Most setups never see them coming until the launch does.
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ERR_05 Files break late. Fixes ship hot
An asset breaks two hours before drop. The team scrambles. The launch still slips. Nobody documents the root cause.
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ERR_06 Creative teams lose focus to firefighting
Senior designers debug subtitle timing instead of shaping the next campaign. The creative cost compounds invisibly.
What you get
· 2025, year-to-date numbersCertainty your launch lands
- 1,852 launches
- shipped clean last year for AAA publishers and the agencies behind them.
- 0 recalled
- campaigns pulled from market last year. Zero.
- 1,795 bugs
- surfaced by our QC pipeline last year. None of them reached a client launch.
- 25+ languages
- we typically work in. We adapt to whatever markets your launch needs.
- ≤48h / ≤24h turnaround
- standard, dropping to 24 hours when your launch cannot wait.
- 28 experts
- working on your trailers, across the in-house team and specialist support.
≈5 launches every working day
That's one campaign drop finished, QC'd and shipped roughly every 96 minutes of the working day.
The final mile
The full pipeline from translation to launch
One partner for the whole production layer between your translators and your launch
Localized assembly
Every localized version assembled correctly, on brand, ready to ship.
Motion & video
Trailers and campaign video adapted per market without breaking continuity.
Quality control
Bugs caught and corrected upstream, before they ever reach your launch.
Final delivery
Every drop delivered clean, on time, in spec, across every market.
Built in-house
Built in-house to catch every error
Proprietary software that keeps quality high and turnaround fast
Quality control
Our proprietary QC system helps reviewers catch errors before final delivery.
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TAUS Innovator 1st Prize 2024 -
Process Innovation Runner-up
Campaign automation
Automation for stadium and sport-tech campaign assets.
After Effects · Photoshop
Custom Adobe tools
We build our own After Effects and Photoshop tools so the team produces faster, with fewer manual steps and fewer mistakes.
Proof in production
Campaigns that shipped clean
AAA publishers and the agencies behind them trust us with the launches they cannot afford to get wrong
Electronic Arts · Localization Reel
EA Sports FC · LED wall production
Two campaigns we can share publicly. The rest of the catalogue spans years of AAA launches across every major publisher.
The studio
Global presence, with one obsession
Teams in Spain (Europe) and Japan, working across timezones with a single obsession: your launch goes out clean. We do this because we love it. Passion is the part you cannot automate.
The gap we close
Most marketing teams have a gap between their language service provider and their creative agency: the final mile where translated content becomes finished, shipped assets. That is the part we own.
Assembly, motion, QC and delivery, handled by one partner with the asset history and institutional memory to keep continuity across every brief, every territory, every drop. You stay focused on creative; we make sure the pipeline does not break.
Our own products
Things we build for the love of it
Not just client work. We ship our own products too
Mobile app
Hiragana
Our mobile app for learning Japanese kana, born from the same obsession with Japan that runs through everything we make.
おんせん onsen
Want to see what we ship?
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Questions
Frequently asked
We are the final-mile production partner for game marketing localization. We own the pipeline between translation and final asset shipping (localized assembly, motion and video, quality control, and delivery) so your campaign launches clean, on time, in every market.
An LSP translates and a creative agency makes the idea. We cover the gap in between, turning translated content into finished, QC’d, shipped assets. That is exactly where multi-vendor setups usually break.
We typically work in 25+ languages, but there is no ceiling. We adapt to whatever markets your launch needs.
Standard turnaround is 48 hours, dropping to 24 hours when a launch cannot wait.
We operate from Spain (Madrid and Alicante) and Japan, giving cross-timezone coverage so emergency drops do not wait for office hours.
Engage
Launch clean in every market
Tell us about your campaign and we will tell you exactly how we cover the final mile
[email protected]