In this video, Lara answers three more questions that come up at almost every industry event and gives a quick look at the production work behind multilingual marketing content.
From trailers, gameplay clips, banners, and store assets to motion graphics, versioning, technical checks, and on-screen text reconstruction, every format brings its own challenges.
The goal is always the same: to make every localized version look and feel like it was designed that way from the start.